Coldwell Banker Branded Website Remains Most Visited
CLARKS SUMMIT, PA (February 3, 2012) --
According to Nielsen and comScore Media Metrix, the two global leaders in digital measurement, Coldwell Banker branded websites had the highest number of unique visitors among all national real estate franchise brands for full-year 2011. This marks the second consecutive year that the Coldwell Banker brand ranked #1 in Web traffic among all real estate franchisors.
“The Coldwell Banker brand is clearly top of mind when consumers go online and search for a home,” said Michael Fischer, Chief Marketing Officer, Coldwell Banker Real Estate LLC. “Consumers know our great brand and have shown a desire to utilize the suite of online tools seen throughout the Coldwell Banker network at the national and local levels.”
According to Nielson, Coldwell Banker websites had 17.5 million unique visitors in 2011, which was more than twenty-eight percent higher than the next nearest franchise brand competitor (13.7 million). Similarly, Coldwell Banker branded websites (26.1 million unique visitors) had the highest Web traffic ranking among real estate franchisors in the comScore Media Metrix full-year ranking for 2011, easily outpacing its next nearest competitor by 21 percent (21.6 million unique visitors).
“Our brand continues to impress consumers in the ‘social media’ age with the power of video (YouTube) and its partnership with Apple,” states Greg Solfanelli, Director of Marketing/Communications, Coldwell Banker Town & Country Properties. “The strength of this network comes in three forms: The brand’s leadership, including our Broker/Owner - Joyce Cornell, our hard-working, professional associates in the field and the trust we receive from our clientele.” The Coldwell Banker brand continues to place an emphasis on developing its Website into a hub for consumers to find and prepare for the home buying and selling process. Recent additions include the lifestyle search page and first-time home buyer resource center.
Coldwell Banker Real Estate LLC accessed the aforementioned information through its subscription to both Nielson and comScore Media Metrix. The rankings encompass all consumer Web traffic (unique visitors) to national and local Websites operated by the franchise brands as well as by their franchisees.
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 87,000 sales agents working in approximately 3,200 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its web site www.coldwellbanker.com for smart phones, the first to create an iPhone and iPad application, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
About Coldwell Banker Town & Country Properties
Coldwell Banker Town & Country Properties was formed in October 1999 by Joyce Cornell. By the spring of 2003, the company had grown from a staff of eight REALTORS® to a staff of twenty-four. In July of 2003, Coldwell Banker Town & Country Properties purchased John J. Lavelle Real Estate, one of the oldest and most respected real estate companies in Northeast PA. Through this acquisition, the company grew to include two offices, in Clarks Summit and Moscow. Today, Coldwell Banker Town & Country Properties has sixty-two full time associates, added a third office in Blakely and is consistently one of the top three real estate firms in Northeastern PA. It also ranks in the top five percent for Coldwell Banker franchises in the nation, out of more than 3,300 companies. It is solely owned by Joyce Cornell.