Franchising Opportunities

See Why Companies Are Joining The Undisputed Leader In Real Estate.

Aligning with the Coldwell Banker® Real Estate gives you all the technology, resources and brand recognition you need to attract new business and the best talent, so you're always ahead of the competition.

We're Serious About Your Success.

If you're serious about building a foundation that prepares your organization for growth and changing market conditions, then Coldwell Banker Real Estate is the choice you should make.

Interested? Let's get started.


Our story of leadership, innovation and success dates back to San Francisco in 1906. After a devastating earthquake, a young real estate agent, Colbert Coldwell saw the need for trusted, honest and knowledgeable real estate services to help the city rebuild. A few years later, Benjamin Arthur Banker came on board and then became a partner. The founding heritage of providing professionalism and superior customer service remains the core of the Coldwell Banker philosophy more than 105 years later.


An industry pioneer for more than a century, Coldwell Banker was the first full-service real estate brand to launch a national website, stream listing videos online, create an iPad application and listing video channel on YouTube, design mobile-friendly sites and be recognized for our best-in-class training.

Gen Blue.

When you make a commitment to join the Coldwell Banker network, you become part of the fabric of Generation Blue. It is our shared culture of Coldwell Banker professionals in 50 countries* across the globe that focus on moving their business forward, ever striving to stay ahead of emerging technology and industry trends.

More Reasons

More Reasons To Join

Coldwell Banker Real Estate does more to help you build and maintain relationships by providing the best products and services — technology, training, advertising and public relations — in the industry.

  • Online, Coldwell Banker Real Estate boasts the highest unique visitors than any other national real estate brand 1
  • "Training" magazine evaluated the top companies in the world on training quality for their annual Top 125 list, Coldwell Banker Real Estate finished in the top 10 overall in 2012 & 2013.
  • Inman Innovator of the Year - and only two-time winner 3
  • Coldwell Banker University prides itself on high success rates and satisfaction as shown in the following statistics:
      • 95% of Coldwell Banker sales associates reported they were very satisfied*
      • More than 90% of participants said the training was a worthwhile investment in their career development*
    *Based on 2012 results
  • 1 Nielsen NetView report 2012
  • 2 2013 Training magazine
  • 3 1998 and 2007

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